France: MGallery, Accor’s boutique hotel collection has launched “Inspired by Her”, a range of services for female guests.
The initiative has been tested since January 13 in four of the collection’s hotels in France: the Hotel Carlton Lyon, the Grand Hotel de Cabourg, the Grand Hotel Roi Rene in Aix en Provence and the Hotel Baltimore in Paris.
MGallery based its initiative on a survey of 250 female members of
Accor’s loyalty program. This survey highlighted three key concerns:feeling safe and comfortable; peace of mind and well-being derived from suitable welcome products and stopgap solutions; and a healthy, well-balanced and varied food and beverage offer.
Under the Inspired by Her initiative, as soon as a female guest arrives, she receives a document describing all the services and accessories available to her. She will be able to choose the location and size of her room, and a range of other services such as robes and slippers in her size, a full-length mirror, skirt hangers, and a wide range of herbal teas.
She can also purchase Wolford tights, manicure kits, and various creams and body care treatments offered in partnership with OhMyCream.
The restaurant and room-service menus will include soups, salads, fresh fruit and other well-balanced dishes. Finally, this unique offering will include yoga mats and weights, ironing boards, women’s magazines and a host of other little attentions.
Julie Gregoire, senior vice president, hotel services France, luxury and upscale, said: “Luxury and upscale hotels have largely been designed by men for men. Yet, the number of women staying at these hotels for both business and leisure has tripled over the last 10 years. MGallery is a daring and attentive brand and through this range of exclusive services and special attentions it is adapting to the demands of a growing female clientele, because attention to detail makes all the difference in this segment.”
Last year, Andaz hotels introduced the Hyatt for Her inititaive for female guests.