UK: OYO has created the Network Developer programme to support the expansion of the group’s hotels across the United Kingdom, with developers receiving an ongoing share of OYO earnings at property level.
The business model will be used to help scale the UK business through partnerships with existing hotel owners, hospitality professionals and real estate agencies.
Each developer will focus on a dedicated region on an exclusive basis, onboarding their own teams to sign new properties under the OYO brand. Network developers will receive a share of the property’s earnings, with partners able to generate additional revenue streams via their services. This can include full management contracts to food and beverage, staffing, guest amenities and financial management.
The scheme also allows consultants to generate returns across multiple hotels.
Simarjit Manaktala, OYO regional head of the UK and Europe, said: “As the hospitality and tourism sector begins to open up over the coming months, UK hotels have a great opportunity to benefit from an upsurge in consumer demand and leverage a bumper year for domestic tourism. In this context OYO’s unique technology-driven services are more relevant than ever, allowing hoteliers to capitalise on demand and maximise their revenues.
“We are delighted to launch this Network Developer scheme which will allow us to supercharge the expansion of our hotel network so we can support hoteliers in achieving their commercial goals,” he continued. “But most importantly – as a business with entrepreneurialism at our heart – we’re excited to be able to provide business people with a rewarding financial opportunity and invite them to be a valued and central part of OYO’s onward story.”
Hotel owner Irfan Chaudhary is the first network developer to join the programme. He commented: “My family has been operating hotels for almost 40 years and OYO’s appetite for growth made me interested in becoming a Network Developer. Apart from the revenue incentive, it makes me feel part of a company that is giving independent hoteliers the opportunity to compete with the big chains. I have personally seen the benefits of the network developer scheme and I now have five sites franchised with OYO. I don’t have to manage the day to day room rates and inventory so I can use my efforts to acquire more hotels both personally and through the network developer initiative.”
Enquiries about OYO’s Network Developer programme can be made here.
OYO launched in the UK just over two years ago and now has a network of over 200 properties across the country. The company partners with independent small and midsize hotels, providing services including sales and distribution, channel management, revenue management, property management, customer service and brand.