Preferred Hotels & Resorts welcomes 26 members

Worldwide: Over the past four months from January 1 to April 30 2020, Preferred Hotels & Resorts has added 26 new member hotels across 14 destination to its portfolio.

The new members include:

• Biltmore Hotel (Coral Gables, Florida, US) 

• Montage Healdsburg (Healdsburg, California, US)

• Banyan Tree Tamouda Bay (Fnideq, Morocco)

• The Social House (Nairobi, Kenya)

• La Villa Haussmann (Paris, France)

• Brenton Hotel (Newport, Rhode Island, US)

• The Summit Hotel (Cincinnati, Ohio, US)

• The Lake House on Canandaigua (Canandaigua, New York, US)

• Inns of Aurora (Aurora, New York, US)

• Saranac Waterfront Lodge (Saranac Lake, New York, US)

• Live Aqua Private Residences Los Cabos (Cabo del Sol, Mexico)

• HS Hotsson Smart Leon Centro Max (Leon, Mexico)

• HS Hotsson Hotel Guadalajara Country Club (Guadalajara, Mexico)

• HS Hotsson Hotel Tampico (Tampico, Mexico)

• Palmaia, The House of AiA (Riviera Maya, Mexico)

• Bluedoors York Luxury Suites (Medellin, Columbia)

• Rancho Santana (Rancho Santana, Nicaragua)

Middle Eight (London, UK)

• Hayfield Manor (Cork, Ireland)

• Kilkea Castle (Kildare, Ireland)

• Deltapark Vitalresort (Gwatt, Switzerland)

• Pestana Douro, Riverside Hotel & Conference Centre (Porto, Portugal)

• JA Oasis Beach Tower (Dubai, UAE)

• Noku Maldives (Noonu Atoll, Maldives)

• Dusit Doha Hotel (Doha, Qatar)

• Dusit Thani Dubai (Dubai, UAE)

In conjunction with the additions, Preferred has launched its Freedom development campaign for asset owners and operators that want to stay or become independent. It allows for the ability to operate within own terms.

Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, said: “We are pleased to see more owners and operators turning to Preferred Hotels & Resorts to benefit from our flexible approach, favourable pricing, and strong overall brand value. We are delighted to welcome these best-in-class properties to the Preferred network and eagerly await the day when we can welcome our loyal guests back to experience the exemplary hospitality each of them offers, a sentiment best expressed by our latest brand video that was released today.”

Jonathan Newbury, SVP of strategic development, added: “This significant increase to our brand portfolio indicates an impending takeoff in independent hotel affiliations as part of the pandemic rebound. We continue to receive increased interest from both independent hotels and properties currently in franchise contracts that are exploring less restrictive and more valuable option. Preferred Hotels & Resorts continues to position itself as the brand of choice for independent hotels because we offer our member hotels the freedom to compete on their own terms – not just when it’s convenient for us – while inviting them to tap into Preferred’s global reach as a rich complement to their individual efforts.”

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