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US: Hawaiian hotel management company Aqua Hotels has changed its name to Aqua Hospitality and announced the restructuring of its group into three distinctive brands.
Aqua Hospitality has a collection of 24 hotels and resorts that span all six major Hawaiian Islands – Oahu, Maui, Kauai, Molokai, Lanai and Hawaii Island
Its three new brands are called Monogram Hotel Collection, Aqua Hotels and Resorts, and Lite Hotels.
President and CEO Ben Rafter said: “Hawaii is a melting pot and Aqua’s comprehensive global outreach has made our hotels and resorts as diverse as Hawaii itself. That diversity has led Aqua to create three distinct brands that reflect the unique characteristics of our major market segments – luxury seekers of customised experiences, value and adventure-oriented guests and budget-conscious travelers.”
Monogram Hotel Collection is a group of stand-alone boutique and independent hotels and resorts providing “a highly personalised luxury experience”.
Aqua Hotels and Resorts offers “stylish, mid-priced hotels that present excellent value and lifestyle services rooted in Hawaii’s rich cultural traditions”.
And Lite Hotels is a group of “eclectic, economy hotels that appeal to budget-minded travelers”.
www.aquahospitality.com
