US: Hotel Management company Rim Hospitality has marked its 30th anniversary with a complete rebrand to “reflect its achievements and set the stage for continued growth”.
The California-based company says the rebrand will “modernise its look and update its message to showcase the company’s commitment to transparency and integrity while celebrating its passion for the hospitality industry”.
CEO and president mark Burden said: “The team at Rim Hospitality is proud to celebrate 30 years of leadership in the hotel and restaurant industry and is excited to unveil the refreshed brand as we move into the next chapter of our story. If there’s one thing that 30 years in hospitality has taught us, it’s to never stay stagnant. We’re constantly striving to generate strategic and profitable solutions for our clients, and our rebranding reflects that dedication which has enabled our continued success.”
Founded in 1983 by brothers Mark and Jim Burden, Rim Hospitality has introduced a new logo and a new tagline: “Passion for hospitality. Commitment to results.”
The company has more than 80 properties in iots portfolio, including convention centre, full-service, focused-service and independent luxury hotels.