US: sbe and Preferred Hotel Group have announced a partnership bringing the SLS Las Vegas Hotel & Casino into the Preferred Hotels collection.
Described as “a lifestyle-driven resort and casino opening on the Strip later this year”,
the 1,600-room mixed-use resort and casino will be the first and only destination in Las Vegas to offer iPrefer member benefits. SLS Las Vegas joins Preferred Hotels & Resorts alongside sister property SLS Hotel South Beach, which has been a member since 2012.
Arash Azarbarzin, president of sbe Hotel Group, said: “Both the sbe and SLS brands are rooted in a commitment to unparalleled service, excellence, and innovation throughout every layer of our business and Preferred Hotel Group shares that commitment as well,” said “We are delighted to continue to cultivate this partnership with added properties and forge a lasting relationship between global leaders in the hospitality industry.”
Lindsey Ueberroth, president and CEO of Preferred Hotel Group, said: “Preferred Hotel Group is committed to enhancing the luxury lifestyle experiences that are afforded within our collection, so we are honoured to expand our relationship with sbe by welcoming SLS Las Vegas as the newest member of Preferred Hotels & Resorts. The property will be one of the most notable, cutting-edge, and in-demand destinations represented within our portfolio, and we look forward to a long and successful partnership.”