Starwood to bring W brand to Amsterdam

Netherlands: Starwood’s W Hotels brand will make its Netherlands debut when the W Amsterdam opens in Autumn 2015.

Owned by STAG Europe BV, the 169-room hotel will be located on Dam Square. A conversion of a former telephone exchange building, it will feature 480 square metres of meeting space,

Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East, said:
“We are proud to bring the W brand to Amsterdam as we continue to grow this contemporary, design-led lifestyle brand in primary markets throughout Europe and around the world. The vibrancy and energy of Amsterdam combined with its strong cultural offering makes the perfect backdrop for the W brand, which will bring a new style of modern luxury to the Dutch hotel scene.”

Liran Wizman, CEO of STAG Europe (Grafenau) BV, said: “We are delighted, proud and excited to be working with Starwood Hotels & Resorts on this prestigious project in Amsterdam. With its exceptional reputation as an innovative lifestyle brand, W Hotels will further cement Amsterdam’s position as a world-class destination for international travellers and global jet-setters alike.”

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