UK/Ireland: Storied Collection, a group of historic hotels due to launch in the coming weeks, has appointed former executives at Best Western, Design Hotels, Wyndham and more to its advisory board.
Founded by Justin Hauge and Michael Goldin, Storied Collection will comprise castles, stately homes and other historic residences across the UK and Ireland.
Recent members to join the group’s advisory board include Rob Paterson, former CEO of Best Western; Peter Cole, former CEO of Design Hotel and former CFO of Ritz Carlton; and David Pontius, former executive at Wyndham, Hilton and Bluegreen.
Goldin said: “Justin and I are ecstatic to have such wisdom and experience surrounding us as we embark on building a collection of the most storied properties imaginable. These castles, manor houses, and famed former residences turned accommodation are exactly what the modern traveller is looking for.”
Paterson said: “Across the UK and Ireland, there are some truly breathtaking historic properties, from Tudor estates to French-influenced chateaus. Storied Collection is looking to combine this period charm with the inquisitive minds of its guests and really celebrate the rich vein of history that runs through the hotels in the portfolio.
“Focusing specifically on this element is a unique concept at present, and when Michael and Justin approached me to join as an advisor it was an easy decision for me to make. Nobody in the market is capturing the uniqueness of British heritage to this extent and some of the creative ways we have used to bring this history to life offers a real industry first,” he added.
Cole said: “Design Hotels originally started as a small hotel co-op with 10 members, focusing on niche accommodations before eventually being acquired by Starwood/Marriott. The team at Storied are curating an equally distinct offering of properties, each one of a kind, that today’s consumers are demanding. This approach is certain to resonate with the market.”
Pontius added: “One of my fondest family vacations was taking my children to a castle hotel in Scotland. Having been in the hospitality business throughout my career, I’ve witnessed travel trends shifting towards unique, experiential, and Instagrammable. What Storied is building checks all the boxes.”
Further information about Storied Collection can be found here.