EU: Wyndham Hotels & Resorts has acquired the Vienna House brand from Berlin-based HR Group for €44 million.
The deal will add 40 hotels and more than 6,000 rooms to Wyndham’s global portfolio. 28 hotels are located in Germany.
HR Group is already a franchise partner of Wyndham and will continue to own, lease and operate the existing Vienna House hotels under long-term franchise agreements. As part of the transaction, the brand will become known as Vienna House by Wyndham.
Geoff Ballotti, CEO at Wyndham, said: “Europe continues to present accelerating growth for the travel sector with strong demand steadily bouncing back across leisure and business. Vienna House’s guest-centric culture, strong brand recognition and ambitious brand development plans align with our distribution goals, making it a perfect match to continue our international growth and reinforces our position and commitment to the region.”
Dimitris Manikis, EMEA president at Wyndham, added: “Over the past 30 years, the Vienna House brand has built a highly-recognised name for travellers in many European countries. The acquisition of the Vienna House brand and our expanded collaboration with our trusted partner, HR Group, mark a key step in expanding our market presence even further, adding immediate scale and capability and supporting our ambitions for growth in important destinations across EMEA.”
Ruslan Husry, sole shareholder and CEO of HR Group, said: “We found an excellent like-minded partner in Wyndham Hotels & Resorts, sharing the same passion to bring high-quality accommodations where travellers want to be. The Vienna House brand has built a fantastic reputation in many European destinations, and our expanded and close-knit collaboration with Wyndham will provide the strength, scale and expertise needed to grow the brand faster and ensure more guests experience what Vienna House has to offer, while also tapping into the renowned benefits of Wyndham Rewards.”
Vienna House has four products within its portfolio: Vienna House (upscale, full-service hotels), Vienna House Easy (midscale hotels with coworking lobbies), Vienna House R.evo (short and long-stay hotels), and Vienna Townhouse (boutique guesthouses and B&Bs).