US: According to Expedia Group, chain hotels are 77 per cent more likely to increase technology investments, whereas independent hotels prioritise room renovation.
More than 1,200 hoteliers were surveyed. The study classified small independent properties with no chain affiliation and 100 rooms or less, while chain hotels are classified as properties self-selected as part of a chain affiliation or group of properties with more than 100 rooms.
Findings showed that nearly half of the small independent hotels indicated that technology investment decisions are based on affordability and value.
Among these small hotels, one-in-four cited complexity as the biggest challenge when adopting technology, with one-in-three stating that ease of use is a priority when evaluating solutions.
In contrast, more than half of the chain hotels prioritise technology that seamlessly integrates with their existing systems.
Ait Voncke, SVP at Expedia Group, said: “We’re witnessing chain hotels place significant investments in technology, which opens the potential for a greater divide between properties that are not able to match those investments. Technology has the power to level the playing field for hoteliers of all sizes. We continue to listen to our partners’ needs and invest in how best to serve all our partners so even the smallest of properties can compete effectively and find opportunities to succeed.”
A recent report by Hospitality Technology also shows that 54 per cent of hotels plan to increase their technology budgets for 2019, while only 8 per cent plan to decrease.