:
US: Luxury travel advisor Virtuoso has launched an ultra-high-net-worth (UHNW) business division, led by general manager Shelby Donley.
As a previous Virtuoso travel agency owner, Donley brings years of industry experience to her role.
Under her leadership, the company aims to expand its partnerships and reach new industries through collaborations with luxury brands across jewellery, watches, fashion, art, culinary, wine and spirits, luggage, automotive, wellness and more.
Matthew Upchurch, chairman and CEO of Virtuoso, said: “This new initiative is yet another example of how Virtuoso co-creates with its members, advisors and partners. Combining the talents of our network with the talents of our dedicated team has been a winning formula, and I’m excited to see what this dedicated focus will bring.”
Brad Bourland, Virtuoso’s chief operating officer, added: “The establishment of our UHNW division marks a transformative moment for Virtuoso, enabling us to build stronger relationships with ultra-luxury brands and deliver an unparalleled level of service to our most discerning travellers, and Shelby’s profound expertise in the UHNW market make her the perfect choice to lead this initiative. This is a pivotal step in our ongoing commitment to providing extraordinary value to our members, advisors and partners.”
Virtuoso is an invitation-only organisation comprising more than 1,200 travel agency locations with more than 20,000 travel advisor in 54 countries.
The group works with more than 2,300 hotels and resorts, cruise lines, airlines, tour companies and destinations worldwide.
