LiBi eCommerce platform for brands in hotels launches

eCommerce platform for brands in hotels launches

[Credit: LiBi]

UK: LiBi will partner consumer lifestyle brands with a network of hotels and resorts, enabling guests to buy products and allowing hotels to earn incremental revenue.

LiBi, which stands for Love it, Buy It, will feature products ranging from mattresses and beds to art and design, food and drink to consumer technology, as well as sports and wellbeing items.

Through corresponding QR code access, guests can scan and purchase these items online.

Commercial transactions will flow through LiBi’s home delivery model so that properties do not need to hold any stock. The items will be delivered directly to the guest’s home without any requirements from the hospitality venue.

Initial brand partners include Hypnos, Comfort Zone, Red Dog Glass Design, Pulseroll, Edmunds Cocktails, and Cotivision, alongside other artists and producers.

Brands will have the opportunity to package unique experiences through the LiBi platform too. These include virtual tours, meet the makers content, live events, exclusive offers and more.

Suzanne Mahoney, co-founder of LiBi, said: “Most of us have admired items in hotels before – be that comfy beds, eye-catching artworks or the feel good products in the spa. LiBi seeks to make those things that stand out easily accessible for guests to buy. By simply scanning a QR code, guests can then read up on the item and choose to buy the item for their own home, should they wish to.

“Having spent a career in travel retail, the founding team know and understand the challenges the retail world faces around customer loyalty, the quest for ever-better customer experiences, and the challenge of the flight to the digital world that can limit that cut-through value. Opportunities to experience physical products are shrinking as shopping moves online – but the hospitality industry offers huge potential for brands to tell their stories and reach their consumers.”

She added: “We see the future of travel retail differently, where quality purchases and brand relationships of choice are forged with thought and meaning behind them. It’s the ultimate ‘try before you buy’ model that is missing in our flight to digital shopping habits, and is hosted in the best of relaxed, free from stress locations – yet with all the benefits of a to-the-door delivery service for the buyer or as a gift. Hotel partners gain incremental revenue through commission on every sale, with no additional workloads for staff and teams. LiBi data, gathered across its partner estate, will provide regular insight into how, where and when guests like to buy, across a range of national brands, local brands and brands with purpose.”

LiBi is actively seeking partners within the boutique hotel and holiday resort sectors. Further information can be found here. 

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