Reading Time: 4 minutesAndrew Farrow, group director of marketing at UK hotel operator RBH Hospitality Management, explores why strategic positioning and branding are critical for independent hotels and how they can guide investment, culture and guest experience to drive performance for owners in today’s market.
Reading Time: < 1 minuteUK: RBH Hospitality Management has found that this summer, more than half of adults in the UK have planned daycations rather than staycations. Based on
: