UK: RBH Hospitality Management has found that this summer, more than half of adults in the UK have planned daycations rather than staycations.
Based on VisitBritain’s sentiment tracker statistics, RBH has found that 51 per cent of adults plan for short domestic breaks between now and the end of the year. These consist of day excursions or breaks no longer than three nights.
Also, RBH has analysed Google search trends. Terms such as ‘day trips near me’ and ‘day trips from London’ have seen a 200 per cent increase in searches in the last 30 days, while ‘spa day for two’ has had a 110 per cent increase in the last 30 days.
Andrew Farrow, RBH’s group director of marketing, said: “Across our portfolio of UK hotels, we are receiving more enquiries for short stays, either mid-week or one day over the weekend. We know this is in contrast to the recent popular demand for long domestic holidays in the UK, so we wanted to look at what travellers are searching for to get a better idea of how to deliver the daycation they seek.”
Farrow added: “We hope that daycations offer our guests a way to reclaim some time for a much needed quick break. With the weather finally improving and restrictions easing across the UK, we look forward to offering some speedy, short bursts of activity for our guests, as well as longer, relaxing breaks this summer.”
RBH is a hotel management company, working with businesses around the UK to help maximise return for existing hotel owners.