Reading Time: 2 minutesJapan: Global Hotel Alliance (GHA) has extended its GHA Discovery loyalty programme to more than 40 hotels under Tokyu Hotels & Resorts (THR).
Reading Time: 2 minutesUK: The Global Hotel Alliance, a collection of independent hotel brands, surveyed its 28 million members to understand their past and future travel habits.
Reading Time: < 1 minuteBHN editor Eloise Hanson sits down with Chris Hartley, CEO of Global Hotel Alliance, to learn more about how loyalty programs are evolving and the technology required to build data-rich platforms. Filmed at the InterContinental Berlin at the International Hospitality Investment Forum (IHIF).
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