
Reading Time: < 1 minuteEurope: More than 10,000 hotels across Europe have now joined the collective legal action against OTA Booking.com. The claim, coordinated by the Stichting Hotel Claims

Reading Time: < 1 minuteFrance: Hotel CRM, marketing and revenue platform Cendyn has acquired WIHP, a digital marketing agency specialising in metasearch services.

Reading Time: < 1 minuteUK: Customer engagement platform Cendyn has acquired booking engine digitalhotelier to maximise direct bookings.

Reading Time: < 1 minuteWorldwide: The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform (CDP) and Cendyn’s website content management system (CMS).
![[Credit: Google Ads YouTube] Google expands free hotel booking links](https://boutiquehotelnews.com/wp-content/uploads/2022/03/Screenshot-2022-03-22-at-11.30.39-800x445.png)
Reading Time: < 1 minuteWorldwide: Google has enabled free hotel booking links to now appear on its search results page and Google Maps.

Reading Time: 2 minutesWorldwide: Hotel commerce platform SiteMinder has added price comparison website trivago to its metasearch program, as well as introducing the ability for hotels to process