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Accor’s strategy for growing the Handwritten Collection

Accor’s strategy for growing the Handwritten Collection

Eloise Hanson 3 November 2025

Reading Time: < 1 minuteBHN speaks to Philippe Bijaoui, chief development officer, Europe and North Africa for Accor’s premium, midscale and economy division, about the key investment criteria shaping Handwritten hotels, the biggest opportunities for the brand, and how Accor is navigating growth amid rising costs and increased competition. Filmed at Hotel Maison Hamelin Paris.

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Great Northern Hotel bought by King’s Cross Group for £20 million
Great Northern Hotel bought by King’s Cross Group for £20 million
15 May 2026
Reading Time: 2 minutesUK: The King’s Cross Group, which owns the 67-acre site in ...
AvantStay to manage Nexo Residences in Miami
AvantStay to manage Nexo Residences in Miami
14 May 2026
Reading Time: 2 minutesUS: Hospitality management company AvantStay has partnered with developers Fortune International ...
Rising costs force hoteliers to rethink pricing, staffing and strategy
Rising costs force hoteliers to rethink pricing, staffing and strategy
14 May 2026
Reading Time: 3 minutesUK: Independent hotels across Great Britain are changing how to price ...
Aareal provides €406 million financing for Pandox European portfolio
Aareal provides €406 million loan for 13 Pandox-owned hotels
13 May 2026
Reading Time: < 1 minuteEurope: Aareal Bank AG has arranged a €405.57 million financing ...
One&Only to debut in Courchevel with resort and residences
One&Only to debut in Courchevel with resort and residences
13 May 2026
Reading Time: 2 minutesFrance: Ultra-luxury developer and operator Kerzner will open its first resort ...
Lake Como boutique hotel Palazzo Genazzini to open in June
Lake Como boutique hotel Palazzo Genazzini to open in June
12 May 2026
Reading Time: 2 minutesItaly: Palazzo Genazzini, a restored lakeside property in Bellagio, will open ...
Dumbleton Hall reopens after two-year restoration
Dumbleton Hall reopens after two-year restoration
8 May 2026
Reading Time: 2 minutesUK: Manor house hotel Dumbleton Hall, located in the North Cotswolds, ...
Luxury independent boutique hotels record top performance in 2025
Luxury independent boutique hotels hit top performance in 2025
8 May 2026
Reading Time: 2 minutesUS: Bardoul Hotel Advisors has reported record 2025 demand and revenue ...
Club Quarters to operate Sherry Frontenac Hotel in Miami Beach
Club Quarters to operate Sherry Frontenac Hotel in Miami Beach
8 May 2026
Reading Time: 2 minutesUS: Club Quarters, a hotel brand and management company, will operate ...
How to create luxury that drives ROI, not losses
How to create luxury that drives ROI, not losses
7 May 2026
Reading Time: 4 minutesKate Mooney, founder and principal of OCCA, explores how strategic value ...
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