Reading Time: < 1 minuteBHN speaks to Philippe Bijaoui, chief development officer, Europe and North Africa for Accor’s premium, midscale and economy division, about the key investment criteria shaping Handwritten hotels, the biggest opportunities for the brand, and how Accor is navigating growth amid rising costs and increased competition. Filmed at Hotel Maison Hamelin Paris.
Reading Time: < 1 minuteBHN editor Eloise Hanson questions what Hilton’s 25th brand, Outset Collection, means for independent and boutique hotels.
Reading Time: 2 minutesUS/UK: The co-founders of Magnuson Hotels, Thomas and Melissa Magnuson, have launched the soft brand Mayfield with 100 independent midscale hotels.
Reading Time: < 1 minuteBHN caught up with Catt McLeod, vice president brand development of Elegant Hotel Collection, to learn more about why the soft brand was launched and how independent boutique hotels can adapt to changing consumer preferences. Filmed at the Independent Hotel Show London 2023.
Reading Time: 2 minutesWorldwide: Luxury soft brand Elegant Hotel Collection has launched with 25 hotel members and plans to expand to 50 properties by summer 2024.
Reading Time: < 1 minuteUS: Hotel owner and manager Sonesta International has debuted two soft brands – Classico A Sonesta Collection, and MOD A Sonesta Collection.
Reading Time: 2 minutesUS: The Boutique Hotel Report 2022 from The Highland Group reveals soft brand collection and urban independent hotels are recovering strongly in occupancy and rate.
Reading Time: 2 minutesWorldwide: Two weeks after IHG announced the launch of its luxury and lifestyle soft brand, the group has unveiled the name as Vignette Collection. The
Reading Time: 2 minutesWorldwide: Wyndham Hotels & Resorts has launched Registry Collection Hotels, the company’s second soft brand and 21st brand in the portfolio. Registry Collection Hotels allows
: