Wyndham introduces soft brand Registry Collection Hotels

Wyndham launches soft brand Registry Collection Hotels

[Credit: Grand Residences Riviera Cancun, a Registry Collection Hotel]

Worldwide: Wyndham Hotels & Resorts has launched Registry Collection Hotels, the company’s second soft brand and 21st brand in the portfolio.

Registry Collection Hotels allows owners to maintain the hotel’s independent identity whilst tapping into the global scale of Wyndham Hotels & Resorts and its loyalty program. It’s the first luxury brand under the Wyndham umbrella.

The brand’s flagship resort is the 144-room Grand Residences Riviera Cancun in Mexico. The resort is owned and managed by affiliates of Royal Resorts. 

Although the collection is a separate entity from The Registry Collection (a portfolio of over 200 high-end timeshare properties), the two concepts share similar branding.

Geoff Ballotti, president and CEO of Wyndham, explained: “As the hospitality industry continues to rebound, independent luxury hotel owners around the world have approached our development teams seeking sales, marketing and reservations support under a proven and established luxury brand. The creation of Registry Collection Hotels was a natural fit, given Registry’s growing global recognition as the world’s largest luxury exchange program with over 200 high-end luxury fractional resorts and the continued successful management of that program by our partner Travel + Leisure Co. (formerly Wyndham Destinations). Registry Collection Hotels now fill an important space at the upper end of the Wyndham Hotels & Resorts portfolio, allowing us to very selectively provide support to independent hoteliers around the globe who meet the highest standards of luxury service and accommodations.”

In January this year, Wyndham Destinations acquired Travel + Leisure from Meredith Corporation and assumed its brand identity. 

Michael Brown, CEO at Travel + Leisure Co., added: “We are truly excited about the renewed potential of the global travel, leisure and lifestyle industry, as the world rejoices and reunites after more than a year of lockdowns and restrictions. Experts and travellers are looking forward to exploring again for curated and exclusive experiences around the world. The launch of Registry Collection Hotels is a natural evolution for Wyndham Hotels & Resorts, building on the brand’s iconic heritage and global network. As Travel + Leisure Co., the world’s leading membership and leisure travel company, with nearly 20 travel brands – including The Registry Collection – we are looking forward to designing a new future for the global leisure industry.”

Registry Collection Hotels will join Wyndham’s other soft brand, Trademark Collection. Having launched in 2017 it now has more than 110 independent hotels across North America, Europe, Australia and the Caribbean.

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