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Soft brand strategies

Soft brand strategies

Eloise Hanson 25 May 2026

Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets.

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Soft brand strategies
Soft brand strategies
25 May 2026
Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel ...
Global Hotel Alliance adds four member brands
Global Hotel Alliance adds four member brands
22 May 2026
Reading Time: < 1 minuteWorldwide: The Global Hotel Alliance (GHA) has added four brands ...
Douglas Elliman to lead sales for The Residences at The Boca Raton
Douglas Elliman to lead sales for Boca Raton Residences
21 May 2026
Reading Time: 2 minutesUS: Douglas Elliman Development Marketing, a division of real estate brokerage ...
Strand Palace promotes van Rest to general manager
Strand Palace promotes van Rest to general manager
21 May 2026
Reading Time: < 1 minuteUK: Part of Iconic Hotels & Resorts, Strand Palace has ...
Marriott Bonvoy Boutiques extends retail offer with Design Shop
Marriott Bonvoy Boutiques extends retail offer with Design Shop
20 May 2026
Reading Time: 2 minutesUS: Marriott Bonvoy Boutiques has extended its retail offering into art, ...
Minor opens first hotel under Colbert Collection in Italy
Minor opens first hotel under Colbert Collection in Italy
20 May 2026
Reading Time: 2 minutesItaly: Owner-operator Minor Hotels has opened the Porta Rossa Hotel Firenze, ...
The Social Hub names Amzallag as chief operating and commercial officer
The Social Hub appoints Amzallag to dual role
19 May 2026
Reading Time: 2 minutesEurope: Hybrid-hospitality brand The Social Hub (TSH) has appointed Eyal Amzallag ...
The PIG offloads Kent hotel to private buyer
The PIG exits Groombridge Place hotel in Kent
18 May 2026
Reading Time: < 1 minuteUK: Boutique hotel brand The PIG has sold its Groombridge ...
Great Northern Hotel bought by King’s Cross Group for £20 million
Great Northern Hotel bought by King’s Cross Group for £20 million
15 May 2026
Reading Time: 2 minutesUK: The King’s Cross Group, which owns the 67-acre site in ...
AvantStay to manage Nexo Residences in Miami
AvantStay to manage Nexo Residences in Miami
14 May 2026
Reading Time: 2 minutesUS: Hospitality management company AvantStay has partnered with developers Fortune International ...
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