Kimpton Hotel Born to be rebranded under Limelight

Kimpton

Kimpton Hotel Born

US: Kimpton Hotel Born located in Denver is set to be reflagged as Limelight Denver, marking the first urban hotel under the Limelight brand.

Continuum Partners LLC has sold an interest in Kimpton Hotel Born to Aspen Hospitality, the operating arm of Aspen Skiing Company. The joint venture will convert the property to Limelight Denver which Aspen Hospitality will oversee. 

Hotel Born will continue to operate as usual until the conversion begins. It originally opened in 2017 and features 200 rooms and suites, a restaurant, and 14,000 square feet of meeting space. All amenities will be updated as part of the transformation. 

When complete, Limelight Denver will join three other Limelight hotels in Aspen (Colorado), Ketchum (Idaho) and Snowmass (Colorado). Additional hotels are set to open in Boulder (Colorado) and Mammoth (California). 

Alinio Azevedo, CEO at Aspen Hospitality, said: “With Limelight Denver, we are excited to expand our brand beyond mountain and ski locations into an urban market. The Limelight portfolio has become synonymous with community and adventure, making Denver a natural fit for the brand. The city is a launch-point for many guests who come to experience Colorado’s great outdoors and we’re thrilled to embrace the local character of this market as we move into our next chapter of growth.”

Mark Falcone, founder and CEO of Continuum, added: “Hotel Born was integral in bringing the Denver Union Station neighbourhood to life. Looking to the future, we are especially excited about the deep brand equity that Aspen Hospitality and Aspen Skiing Company have developed with high-value travellers, and we are proud to partner with them in the stewardship of this legacy asset.”

Continuum will retain exclusive ownership of the adjacent mixed-use property, known as Block A, including an office building, two leased retail spaces, and the Tavernetta and Sunday Vinyl restaurants which are both operated by Frasca Hospitality Group.

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