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UK: The luxury lifestyle Virgin Hotels Edinburgh is looking to ‘hire’ a local child as its ‘director of mischief’ to help tailor family-friendly experiences for guests.
In the newly created role of ‘director of mischief’, the successful child ambassador will share recommendations for activities in the city, helping to curate a series of kid-friendly travel guides.
As part of the role, the ambassador will receive complimentary access to top Edinburgh attractions, including an after-hours VIP experience at the Museum Context which collaborated with Virgin on the campaign.
Rewards also include an overnight stay for them and their family at Virgin Hotels Edinburgh.
Mafalda Albuquerque, general manager at Virgin Hotels Edinburgh, said: “With the Scottish summer holidays kicking off, there’s no better time to launch this initiative. Families and kids will be planning their holiday itineraries, and we want to inspire them with exciting activities and adventures to keep the fun rolling all summer long.
“From the best places to play, the yummiest spots for treats, and the most thrilling adventures – we want our director to ensure every child’s experience in Edinburgh is absolutely unforgettable.”
Parents and guardians have until Sunday 31 August to submit a video of their child sharing their favourite places to visit in and around Edinburgh. The winner will be revealed on Monday 22 September.
Highlights:
• Virgin Hotels Edinburgh has introduced a ‘director of mischief’ role for a local child ambassador.
• As part of the role, the successful applicant will receive a free stay and complimentary access to top Edinburgh attractions.
• Families are invited to submit entries by 31 August.
• Museum of Context has partnered with Virgin Hotels on the campaign.
