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Hong Kong: Boutique brand Ovolo Hotels has partnered with Wyndham Hotels & Resorts to expand across Asia Pacific.
In the coming months, five Ovolo hotels representing more than 450 rooms across Australia and Hong Kong will join Wyndham. Each property will be integrated into Wyndham’s sales, marketing and distribution platforms, and will also participate in the Wyndham Rewards loyalty program.
The hotels include:
- Ovolo Central
- Ovolo Nishi
- Ovolo South Yarra
- Ovolo The Valley
- Ovolo Woolloomooloo
Ovolo Group will continue to own and manage the brand as it works with Wyndham to scale across APAC.
Shivang Jhunjhnuwala, chief of staff at Ovolo Group, said: “Ovolo isn’t just a hotel brand, it’s a lifestyle, a creative force that fuses fashion, art, music and entertainment. Since 2010, we’ve built a bold, culture-led brand that disrupts the cookie-cutter hotel experience.
“Now through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA. Wyndham is a global leader in hotel franchising – with the scale, infrastructure, and expertise to help us grow with intention and impact. Just as importantly, Ovolo brings something different, an edge and energy that complements Wyndham’s presence in the upscale lifestyle market.”
Joon Aun Ooi, president of Wyndham Hotels & Resorts – Asia Pacific, added: “This partnership marks a significant milestone for Wyndham, further expanding our upscale presence in the Asia Pacific region by combining Ovolo’s strengths in the lifestyle segment with our extensive global network. The future of travel isn’t about sameness, it’s about spaces with soul, brands with a point of view and experiences that don’t blur into the background.”
Highlights:
• Ovolo Hotels has partnered with Wyndham to expand across Asia Pacific.
• Five Ovolo properties in Australia and Hong Kong will be integrated into Wyndham’s platforms.
• All participating hotels will join the Wyndham Rewards loyalty program.
• The partnership allows Ovolo to franchise while retaining its brand identity and operations.
