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Italy: Hospitality and boutique hotel brand Experimental Group will open its latest property on 10 October, located in Rome.Â
Housed in a former bank on the Via Veneto, the 82-room property has been designed by Parisian architect Rodolphe Parente.
Amenities include an Italian restaurant led by chef Giovanni Passerini, a cocktail bar, a spa, and rooftop bar with suspended swimming pool.
The upcoming opening in Rome will join a hotel in Venice elsewhere in the country, alongside a wider European hotel portfolio spanning the UK, France and Spain.Â
Two additional hotels are planned in Portugal, located in Comporta and Porto.
Highlights:
- Independent hospitality brand Experimental Group will open Experimental Roma in October, marking its entry into Rome.
- Located on Via Veneto, the 82-room hotel occupies a converted bank building featuring interior design by Parisian architect Rodolphe Parente.
- On-site amenities include an Italian restaurant led by chef Giovanni Passerini, a cocktail bar, a spa, and a rooftop bar featuring a suspended swimming pool.
- The opening expands the group’s European presence alongside properties in Venice, the UK, France, and Spain, with future developments planned for Comporta and Porto in Portugal.






