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Worldwide: Bugatti has partnered Rhodium as its global real estate and operating partner for branded residences in select locations around the world.
The partners will work together to identify opportunities and collaborate with developers to bring forward Bugatti’s luxury branding through architecture, interiors, amenities, service, and sustainability.
As Bugatti’s real estate partner, Rhodium will work alongside Bugatti all stages of residence development — from concept to staffing and ongoing management.
“Our approach to Bugatti Residences embraces our brand’s core principles of innovation and precision,” said Wiebke Ståhl, Bugatti International’s managing director.” “With Rhodium as our global real estate and operating partner, we are translating the exact same rigorous standards. As this market continues to grow, I believe the brands that lead it will be those with the operational capability to provide consistently exceptional service to residents, bringing together the strength of the brand translated into incomparable operations to deliver on its promise over the long term.”
Under the partnership, Bugatti Residences by Binghatti is currently underway in Dubai, alongside Bugatti Residences Miami, with further locations due to be announced.
“Today, service operations and the resident experience are fundamental to the success of a branded residence,” Rhodium’s CEO Dean Main said. “As Bugatti’s exclusive global residential operating partner, our role is to work alongside Bugatti from vision and launch through to long-term operation — establishing the standards and operational framework that protect the integrity of the marque and ensure every residence delivers an experience worthy of the Bugatti name.”
Highlights:
- Bugatti has appointed Rhodium as its global real estate and operating partner for Bugatti-branded residences, covering the identification, development and operation of residential projects in select locations worldwide.
- The partnership will bring Bugatti’s luxury brand into residential real estate through architecture, interiors, amenities, service, and sustainability, with Rhodium involved from initial concept and development through staffing and long-term management.
- Bugatti Residences by Binghatti in Dubai and Bugatti Residences Miami are currently underway, with additional international locations planned for future announcement.
