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Indonesia: SONO Hotels & Resorts Asia has signed a hotel management agreement with PT Drupadi Management for SONO Moon Bali Seminyak, a 225-room lifestyle hotel targeted to open in Q1 2027.
Located in central Seminyak, an existing hotel will be repositioned under the SONO Moon brand, marking its debut in Bali.
The hotel will feature 225 rooms, two swimming pools, a gym, spa, kids’ club, meeting facilities and all-day dining. As part of the repositioning, selected spaces will be reimagined with new lifestyle and commercial offerings.
Jihong An, SVP, SONO Hotels & Resorts Asia, said: “Indonesia is an important growth market for SONO, and Bali continues to be one of the region’s strongest international destinations. With SONO Moon Bali Seminyak, we are bringing together a strong location, an established hotel asset and a brand that fits today’s travelers’ lifestyles and the way they experience destinations such as Seminyak. Our focus is not simply to increase the number of hotels, but to work with the right partners and the right properties where SONO’s brands, international network and wider ecosystem can create sustainable demand and long-term value for mutual growth.”
Herry Budiman, president director of PT Drupadi Management, added: “Bali continues to evolve as a global lifestyle destination, and we believe the hotel has significant potential for its next chapter. SONO Moon is a strong fit for both the property and Seminyak, bringing a contemporary lifestyle identity while allowing us to build on the hotel’s established location and facilities. We look forward to working with SONO Hotels & Resorts Asia to strengthen the property’s market position and create long-term value through this partnership.”
Highlights:
- SONO Hotels & Resorts Asia has entered into a hotel management agreement with PT Drupadi Management to introduce the SONO Moon brand to Bali in Q1 2027.
- Located in central Seminyak, the agreement involves the repositioning and adaptive conversion of an existing hotel asset into the 225-room lifestyle property SONO Moon Bali Seminyak.
- Facilities at the reimagined resort will encompass two swimming pools, a wellness spa, a fully equipped gym, a kids’ club, versatile meeting spaces, and all-day dining venues.
- Led by SONO Hotels & Resorts Asia SVP Jihong An and PT Drupadi Management president director Herry Budiman, the partnership marks a key milestone in SONO’s regional expansion strategy across Indonesia.
