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La Playa Carmel, the latest boutique hotel in the Californian town of Carmel-by-the-Sea, is set for an August 2012 opening.
Originally built in 1905 by California landscape artist Christian Jorgenson as a gift for his wife, La Playa is close to the town centre and the beach.
The 75-room hotel has been renovated by Grossman Company Properties and Classic Hotels & Resorts, who have modernised the property but aimed keep its “original old-California charm” intact.
“It has been our privilege and passion to transform La Playa Carmel and restore a century of Carmel tradition,” said Matt Crow, CEO of Classic Hotels & Resorts. “When you are working with a storied property, one that means so much to the legacy guests and the community of Carmel, you have to exceed all expectations and most importantly, retain the soul of the place. Classic Hotels & Resorts has a strong record of restoring properties to their previous grandeur, most notably with the restoration of the Arizona Biltmore, and we look forward to building on this legacy with La Playa Carmel”
Mary Crowe, previously of the Villagio Inn & Spa in Napa Valley, has been appointed as La Playa Carmel’s general manager
www.laplayahotel.com
www.classichotels.com
16/05/12
