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US: Virgin Hotels has announced plans to open and operate a hotel in Nashville, Tennessee.
Expected to open in 2016, Virgin Hotels Nashville will be managed by Virgin Hotels and developed by Nashville’s David Chase, of D.F. Chase Inc.
The property, located at One Music Row, will feature 240 guest rooms, multiple concept suites, food and beverage outlets, and a “cutting edge” recording studio.
In 2013, Nashville was the second strongest performing market of the top 25 in the US in terms of RevPAR growth, and is projected to be the strongest performing market in 2014.Â
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Virgin chairman Sir Richard Branson said: “Nashville’s time is now, and we want to be part of that excitement. We hope our first venture in Nashville will open the doors for more Virgin opportunities and more global travellers to enjoy Nashville’s southern hospitality.”
Virgin Hotels CEO Raul Leal said: “Virgin Hotels aims to be Nashville’s best lifestyle brand among the city’s already outstanding travel and leisure options. Just as Nashville is enjoying unprecedented growth, this is quite a year for Virgin Hotels. We’ve got excellent deals in our pipeline, our designers are making progress with the 500 room property in New York’s NoMad district, and with Chicago just months away from opening, it’s all hands on deck for our New York office and Miami headquarters.”
David Chase said: “We’re excited about the opportunity to bring a global brand with such strong roots in music, entertainment, travel, hospitality, and technology to our city. Virgin has 60 million customers from around the world and we believe this partnership validates Nashville’s position as one of the premier destinations in the U.S. Details of the deal structure are still in discussion, but for us it was all about the location.”
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www.virginhotels.com
