Major restructure for Denihan Hospitality Group

US: Denihan Hospitality Group has announced that it will restructure the company into two independently operated business units, resulting in several changes at the executive

Brooke Denihan Barrett and Patrick Denihan, owners and co-CEOs of Denihan, a full-service hotel management and development company which owns and operates boutique hotels in major US markets, said the decision to restructure was made “after months of a very detailed strategic planning process that considered a broad spectrum of criteria critical to Denihan’s future, including growth and customer strategy, brand positioning and financial performance”.

Patrick Denihan said: “Through a very robust examination of our company strategy and current position in the marketplace, we have recognised that we have operated two very different types of businesses under the Denihan umbrella. As a result of this process, we concluded that a new company structure would be necessary to make us a more nimble organisation as we move forward with our aggressive plans for growth.”

Denihan will now be operated under two distinct business units. Denihan Hospitality, with Barrett as CEO, will focus on the management of The James and Affinia brands and the company’s portfolio of independent, affiliated boutique hotels. Denihan Investments, led by Denihan as CEO, will make financial investments in hotels with other partners and secure new management contracts for Denihan Hospitality that fit into its overall business growth strategy.

David Duncan, president of Denihan Hospitality Group, moves to the role of advisor to the company.

“We are enormously thankful for David’s support over the last 10 years”, said Denihan. “He has been an integral force in helping us build Denihan into a nationally recognised leader in the boutique hotel investment and management business”.

www.denihan.com

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