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US: ASOS x Hotel Indigo Edits will offer consumers destination-based styles
Hotel Indigo and ASOS have teamed up to launch ASOS x Hotel Indigo Edits.
The edits represent seven different Hotel Indigo destinations, with outfits built by high-profile social media influencers to match the ethos of each hotel.
Hotel Indigo develops hotels that reflect the character of each of their locations. The chain is part of InterContinental Hotels Group, and includes the Chelsea in New York and the Paddington in London.
Jason Moskal, VP of Lifestyle Brands said: “Our Hotel Indigo guests appreciate fashion and design, and this mutual partnership with ASOS is an opportunity to extend the hotel experience into guests’ everyday lives. The ASOS x Hotel Indigo Edits give guests a sense of the Hotel Indigo brand and how it brings the local neighborhoods to life.”
