Rock’n’roll stars

The newly launched hotel collection RockStar Hotels is an intriguing prospect – a group of fine European boutique hotels represented by an American company, headed by a former Starwood and Marriott employee.

Company founder and president Robert Santucci has high hopes for the collection, and has launched the group in response to formative experiences in his life. He says: “At a young age, I was the one who would explore the cities my father took me to, getting lost on the backroads, and always finding my return exciting and enlivening. As a grown man, I found myself striving to recreate the excitement of those journeys, stopping in undiscovered restaurants, staying in what could only be called hidden treasures, always with an eye for adventure and a desire to know more. To explore. To grow.”

“The seeds for RockStar Hotels were clearly planted way back then. Over the years my mission took shape. I wanted to create a vehicle to satisfy the savviest traveler in a specific and individualised fashion. I vowed that the Rock Star client would be seen and accepted as ‘special’ on a journey that would feed their minds, souls, and spirits. This could be done by hand-selecting boutique hotels, thereby allowing each client an insider view of cities and cultures,” he adds.

Interestingly there are no UK hotels in the collection as yet. Any potential British rock stars out there?

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