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Qatar: Boutique hotel chain visits Jeddah, Al Khobar and Al Riyadh as part of a broader plan to tour the GCC.
The initiative is aimed at promoting the properties and their offerings to high-level travel industry professionals, major Saudi corporations, premium clientele, and potential partners in the Kingdom of Saudi Arabia.
Abdo Kayali, group director of sales and marketing for Souq Waqif Boutique Hotels said: “After gaining phenomenal ground and popularity at home in Qatar in 2012, we are expanding our vision to raise brand awareness, share our philosophy, and build a loyal customer base across the region. The key objective of this visit is to highlight the unique experiences associated with the different boutique destinations that Saudi visitors can enjoy on a leisure or business trip to Qatar. Given the current schools holiday season, starting with KSA was the perfect opportunity for Souq Waqif Boutique Hotels to reach out to new key clientele with our specifically tailored packages, as well as continue to enhance our relationships with existing clients and other stakeholders in the country.”
Joining Kayali on the GCC road show is Philippe Belhay, hotel manager for Al Mirqab and Al Najada in Doha and the Adria hotel in London.
In 2012 the company opened three new Qatar properties – Arumaila, Musheireb, and Al Jasra, and Al Bidda is scheduled to launch in 2013.
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