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US: Real estate firm New City Properties and hotel operator Method Co have opened the 196-key FORTH Atlanta.
Located in Atlanta’s Old Fourth Ward, FORTH Atlanta features four distinct food and beverage concepts, an outdoor pool and deck, a fitness centre, and a members-only social club, complete with curated programming and an exclusive restaurant, bar and lounge.
In a neighbourhood that has undergone dramatic revitalisation in recent years, FORTH Atlanta sits against the backdrop of the Old Fourth Ward’s latest developments, Ponce City Market and The BeltLine’s Eastside trail.
Randall Cook, founder of Method Co., said: “We are thrilled to unveil our most ambitious project to date, FORTH Atlanta, and showcase an incredible new approach to holistic hospitality, New City and Method Co. have collaborated every step of the way to ensure FORTH Atlanta embodies and supports the city and Old Fourth Ward’s vibrancy and creativity, while creating a new destination for locals and travellers to forge lifelong connections and indulge in unequaled hotel accommodations, elevated restaurants and bars, cutting-edge fitness and wellness offerings and a social club experience unlike any other in the city.”
Jim Irwin, president of New City Properties, added: “As an Atlanta native, it’s been an incredible privilege to be a part of the resurgence of the Old Fourth Ward, However, what’s been sorely missed – until now – is a world class hospitality destination that simultaneously caters to both our neighbors and to those who are visiting Atlanta for the very first time.”
