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Worldwide: Hotel representation company HotelREZ has partnered with sustainability consultancy Greengage Solutions to introduce its ECOSmart certification to member properties.
Under the partnership, ECOsmart certification will now be available for all HotelREZ properties.
The certification is available in bronze, silver, gold, or platinum levels. Awards are accompanied by information on how the hotel qualifies, including details such as carbon footprint per night and the availability of sustainable amenities like EV charging points.
Hotels’ sustainability credentials will also be displayed on GDS platforms, the REZMedia image tool, as well as HotelREZ’s consumer site Best Loved Hotels.
“Bookings are increasingly driven by a demand for sustainable travel options,” said Daniel Simmons, CCO of HotelREZ. “This collaboration not only empowers our properties to meet these expectations but also aligns with our mission to support the planet and agencies requirements with their preferred global accommodation partners.
“Greengage’s ECOsmart solution was the clear choice for helping hotels navigate and maximise opportunities in this sustainably focussed marketplace. This certification supports hotels to secure additional business by appealing to the sustainability needs of the consumer, agencies and corporate bookers – to meet the requirements of the corporate responsibility programmes leading to more inclusion and agency bookings and loyalty. Today – sustainability is a necessity, not a luxury,” he added.
Andrew Perolls, CEO of Greengage Solutions, said: “HotelREZ is a trusted name in the industry, and their technology simplifies the certification process for hoteliers. Through this partnership, we can extend the ECOsmart framework to thousands of independent hotels across the UK and Europe, making sustainable hospitality more accessible than ever.”
