25hours to debut in Sydney

Australia: Accor and a joint venture with developer Central Element and property investor Boston Global (CEBH) has announced that it will bring the 25hours brand to Sydney by the end of 2022.

The property will be situated in Oxford Street Village Centre, located at 1-11 Oxford Street, Paddington.

It will feature 105 rooms with a rooftop bar. Architecture firm Tonkin Zulaikha Greer will design the hotel, with the interiors being overseen by two separate firms. Hong Kong-based A Work of Substance will design the rooms, public areas and event spaces, meanwhile Sydney-based Acme and Co will design the rooftop bar, restaurant and cafe areas.

Other facilities include a fitness centre and conference rooms.

Simon McGrath, CEO of Accor Pacific, said: “We’re delighted to be bringing 25hours to Sydney. The building itself is in an incredible location and has enormous potential, and the open areas such as the rooftop bar and the central courtyard will allow us to truly bring our new hospitality concept to life. With CEBH we have an experienced partner at our side, who will bring skill and thoughtful detail to the project.”

Wayne Chivas of CEBH said: “It has been our long-term vision to create a hotel of stature and presence in the heart of Sydney. We are delighted that in 25hours, we have found the perfect partner for this unique building. 25hours will be a hotel characterised by personality and charming, relaxed service, enriching Oxford Street and the city’s culinary and bar scene.” 

The hotel is the second branded 25hours property to be announced in Australia, following the announcement of plans to open a site in Melbourne last year.

Founder of the 25hours brand, Christoph Hoffmann, is named as one of IHM’s 50 Urban Innovators.  You can read who else made the list here. Hoffmann also took part in the BHN Trailblazer series in a webinar titled city versus country. You can watch a recording here.

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