Brøchner Hotels opens hotel/hostel hybrid in Aarhus

Brøchner Hotels opens BOOK1

Lobby at BOOK1

Denmark: BOOK1 located in Aarhus marks Brøchner Hotels’ first opening outside of Copenhagen, combining hostel-style bunk bed dorms along with private rooms and suites.

BOOK1 comprises 444 beds ranging from shared bunk dorms (between four and 14 persons), larger pod dorms, private double rooms and four private suites. 

Amenities include a food court led by MIB which serves breakfast along with pizza, Danish ‘smørrebrød’ and a bakery. The lobby bar holds a “Bottoms Up” offer every day from 5-6pm, and several lounge areas can be found throughout the premises.

Other features include a sauna, laundry room, fitness kit and bike rental. Guests will also get access to offers from local shops, cafes and restaurants as part of Brøchner’s GO LOCAL initiative. 

Nickolas Krabbe Bjerg, CEO at Brøchner Hotels, said: “We want to offer guests the same cool vibe you meet at our boutique hotels, but at the same time give them something unique in its own category. We believe that the modern traveller cannot be categorised. Today, we travel based on needs and needs fluctuate – from a family vacation one week to a business trip the next and perhaps a romantic getaway in the weekend. Consequently, identifying with a place and value for money becomes essential for the modern traveller. At BOOK1 we cater for exactly that with our take on a hybrid between hotel and hostel.

“BOOK1 really challenges the notion of a stay in the Nordic countries,” Bierg added. “We know from our guests that they want to be surrounded by cool design and interior, but at the same time, they want to prioritise budget for experiences, culture, and gastronomy. Additionally, our guests value staying at a place where locals like to hang out.”

The hotel is housed in the city’s former main library from 1934.

Brøchner Hotels has four properties in Copenhagen, including a former bank, public library, and Carlsberg brewery building.

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