UK: Owner-operator Crimson Hotels has purchased the Trafalgar Square St. James London, Curio Collection by Hilton, from London + Regional Hotels.
The acquisition marks the fourth Hilton property in London for Crimson, which operates a portfolio of 10 hotels in total. The Trafalgar Square hotel offer 131 rooms, several F&B venues, with a new Asian restaurant set to open on the ground floor.
Federico Ciampi, the current general manager of 100 Queen’s Gate Hotel in London, has been promoted to cluster general manager overseeing both 100 Queen’s Gate and Trafalgar St. James.
Aly Kassam, CEO at Crimson Hotels said: “We are delighted to have acquired The Trafalgar St. James, allowing us to further expand our portfolio and solidify our presence in London. The hotel will complement our existing portfolio and strengthens our ongoing relationship with Hilton.”
The hotels and hospitality team at JLL represented L+R on the sale of the property.
Will Duffey, head of EMEA hotels and hospitality capital markets at JLL, said: “The sale of The Trafalgar St. James reinforces the strong demand for key locations and product in the capital and the pricing achieved is illustrative of stronger-than-even investor appetite to secure prime real estate.”
Neil Kirk, COO at L+R Hotels said: “The Curio Trafalgar Square, led by an outstanding team, has performed magnificently over the last year despite all the legacy challenges from the pandemic. We are sorry to see the hotel leave L+R Hotels, but we received a compelling proposal from a buyer who performed as they said they would, and who will have the opportunity to take the performance to the next level.”
