Dream Hotel Group signs Texas boutique hotel

Dream Hotel Group announces boutique hotel in Texas

Rendering of Firefly Park

US: Dream Frisco, a boutique 200-key hotel from Dream Hotel Group, will form part of the new Firefly Park mixed-use development in the town of Frisco, Texas. 

Led by Texas-based real estate and investment company Wilks Development, with masterplan design by UN Studio, in collaboration with Sasaki Architects, Dream Frisco will feature a rooftop pool deck and bar, a fitness centre, and four food and beverage venues including a signature restaurant, nightclub, social club, and lobby bar.

The hotel will anchor the 230-acre Firefly Park development. It includes 4.75 million square feet of commercial office space, 2,200 luxury residential mid- and high-rise units along with townhomes, multiple food and beverage offerings, as well as 380,000 square feet of retail space, a planned music hall and outdoor amphitheater.

Public spaces will comprise a creek park and nature preserve with hike-and-bike trails, multiple ponds and water features, and several playground facilities.

Firefly Park is scheduled to break ground in 2023, and Dream Frisco is expected to open in 2026.

Dream Hotel Group CEO Jay Stein said: “Frisco is one of the fastest growing markets in Texas and the ideal destination to expand our Dream brand in the Lone Star State. We are fortunate to collaborate with visionary developers like Wilks Development who share our same big dreams and bold ambitions to grow and develop our brand in new and emerging markets across the country. Firefly Park is the future of North Dallas, and we are thrilled to be a part of it.”

Ariel Sanett, VP development at Dream Hotel Group, added: “As one of the fastest growing cities in the United States, Frisco and the North Dallas area are full of residents looking for new experiences and vibrant food and beverage. Dream Frisco will offer this in spades – a design focused lifestyle hotel, world class food and beverage, entertainment, and unparalleled programming. We look forward to expanding our reach to this dynamic city.”

Kyle Wilks, president of Wilks Development, said: “The new Dream Hotel in Frisco will provide a hospitality experience unlike any other in the market today and will bring the vibrancy and entertainment of Firefly Park to a whole new level. The Wilks team is very excited to partner with Dream Hotel Group on this project.”

Dream Frisco follows the recent signings of Dream Miami, Dream Louisville, Dream Oklahoma City, and Unscripted Oklahoma City. It marks the fifth hotel deal signed by Dream Hotel Group in less than five months.

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