Greene King to launch boutique collection Everly Hotels

Everly Hotels

[Credit: The White Horses]

UK: The Everly Hotels Collection will launch early this summer near Brighton as the latest hotel offering from Greene King. 

The White Horses in Rottingdean, near Brighton, will mark the debut of the Everly Hotels Collection. 

The former coaching inn, located on Dover Road, used to be a popular place for community gatherings and Masonic meetings. It was also the regular haunt of smugglers, and the annual tradition ‘Smugglers Night’ is celebrated by locals with a procession through the streets.

In 1934, the hotel was demolished and rebuilt. Having most recently undergone a multimillion pound refurbishment, the property will reopen this summer offering 32 bedrooms and 290 covers across its bar, restaurant and lounge.

Vincent Madden, managing director of the Everly Hotels Collection, said: “There’s a real opportunity in the leisure market to provide affordable luxury, in a premium part of the sector we haven’t explored before. Each Everly hotel will offer a completely unique experience to our guests. Our ambition is to grow a portfolio of bespoke, upscale, boutique hotels across the UK.

“The announcement of our first hotel, The White Horses, opening summer 2024 is a big milestone. We’re carefully balancing the timeless comfort guests expect from an upscale boutique hotel, with experiences that are very much rooted in the local area – a meeting point for locals and guests alike,” he added.

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