Germany: Flexible living operator Habyt has opened its first hotel in Europe with The Waterfront in Berlin.
Located in the centre of Friedrichshain, Habyt – The Waterfront offers short and long-term stays across 236 studios. The majority of the apartments will cater to short-term stays whereas 92 of the studios are dedicated for stays of more than three months. All rooms come with a queen size bed, working area, kitchenette, Smart TVs, and a bathroom with toiletries.
Guests will have access to all floors of the building, with communal space located on the ground floor. Amenities include coworking space, private meeting rooms, a shared kitchen, and a cafe.
Alongside the opening, Habyt has also refreshed its brand image with the support of DesignStudio which has previously worked with companies including Airbnb, Deliveroo and British Airways.
The rebrand follows Habyt’s acquisition of Common in the United States and Hmlet in southeast Asia.
Luca Bovone, founder and CEO of Habyt, said: “The recipe for effective rebranding begins with a profound understanding of our customers’ needs, fused with our forward-thinking vision for a fresh category we’ve named ‘flexible living’. We’ve gathered insights from over a thousand individuals, including both tenants and property owners. We’ve taken their perspectives into account and radically transformed them into a unique viewpoint, showcased in our state-of-the-art brand elements. We’ve laid the groundwork to create a distinct connection with clients of all ages and varying needs, positioning ourselves as the preferred brand for their living requirements.”