Hotel Herringbone to open in Texas early 2024

Hotel Herringbone

Rendering of Hotel Herringbone

US: Upscale boutique property Hotel Herringbone, operated by Lucky Find Hospitality, is due to open in Waco, Texas this March. 

San Diego-based RAD LAB partnered with FreeForm Development, Lucky Find Hospitality and local chef and restaurateur Corey McEntyre, to acquire what was once a shipping container development that had stalled and sat vacant.

The existing development was reimagined by RAD LAB, which specialise in sustainable and innovative shipping container architecture, and the build-out executed in partnership with FreeForm Development. Taylor Leage led the interior design.

Hotel Herringbone offers 21 rooms as well as more than 30,000 square feet of space for food, beverage, music, art, events and retail. The space is divided into a 15,000 square-foot public plaza with 12 retail units, an outdoor children’s play area, a stage for live music performances, and a European-inspired al fresco restaurant called Songbird. Adjoining the plaza is Red Herring, a 6,000 square-foot fine dining restaurant and craft cocktail bar.

On the top floor of the property is Lucky Buck’s, a rooftop venue with a shuffleboard, TVs and more. Rounding off the F&B offering is Nightlight Donuts & Coffee. All four dining outlets in Hotel Herringbone will be overseen by McEntyre.

Additional event space includes a ballroom, a boardroom, an exclusive vinyl record listening studio and lounge.

“When we first began looking at the opportunity, we were almost immediately excited by the demographics and data of Waco as a city – it’s exactly what we look for when developing a subscale boutique hotel property,” said Lucky Find Hospitality CEO, Rigel Bitterman. “The socio-economic growth, tourism trends, and the master plan of the city all looked promising. Then, when we began spending significant time in the market, our team quickly fell in love with the community, the people, and the blossoming food, music and art scenes.”

Leage said: “We aimed to showcase layered elements stemming from the wide-ranging regions and history through the lens of a 20th-century world traveler and her husband – evoking the feeling of your grandmother’s attic filled to the brim and  brought to life as if it were brand new. The design also aimed to highlight the existing architecture created by the modular pods on the exterior, but once inside, it transforms into a world of nostalgia reminiscent of a feeling with no specific time or place. To execute this, we used a wide array of design aesthetics from old-world to retro mod. Art Nouveau detailing is balanced out with modern futuristic forms, and a bright, bold, modern color palette to bring in a light sense of humor and new life.”

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