UK: Management company Kew Green Hotels has acquired the lease of Hotel Brooklyn Manchester and Hotel Brooklyn Leicester for an undisclosed sum.
Under a franchise agreement with IHG Hotels & Resorts, both properties will be transformed into voco branded hotels by mid-2024. The hotels have traded part of the Bespoke Hotels group since launching in 2020 (Manchester) and 2022 (Leicester).
Hotel Brooklyn Manchester offers 189 bedrooms, the Runyon’s Bar & Restaurant, and flexible event spaces. Hotel Brooklyn Leicester features 191 bedrooms, The Lair restaurant and bar, as well as several meeting spaces.
Chris Dexter, CEO of Kew Green Hotels, said: “We are delighted to welcome these vibrant, urban properties into the Kew Green family. We look forward to working with each of the hotel teams and our global partners at IHG Hotels & Resorts, to transform each hotel into a voco to reflect each hotel’s character and charm.”
He added: “At Kew Green Hotels, we set ourselves apart by combining years of experience with innovative ideas to deliver outstanding hotel services, delivering exceptional returns for hotel owners and partners throughout our portfolio of independent hotels through to global brands.”
Matt Walton, senior director of development, UK and Ireland, IHG Hotels & Resorts, said: “We are thrilled to embark on this journey with long-standing partners, Kew Green Hotels, to bring two exciting properties to these vibrant UK cities. Our Voco hotels brand is one of our fastest growing, with over 100 properties signed and opened globally. Popular for its unique charm and seamless conversion process for owners, the transformation of these hotels is a shining example of what voco hotels embodies.”