Accor to debut Handwritten Collection in the US

Handwritten Collection US

US: Hospitality group Accor will open its first Handwritten Collection hotel in the United States, located in San Francisco. 

Owned and operated by San Francisco-based Frame Ventures, Hotel Stratford was built in 1910 and has recently undergone a multi-million-dollar refurbishment.

It offers 94 bedrooms and Navé, a new European-style café and bar designed by San Francisco firm MODO, is set to launch this summer.

The property marks Accor’s third hotel in San Francisco, joining the Fairmont properties atop Nob Hill and at Ghirardelli Square.

Abel Castro, chief development officer Accor Americas – premium, midscale and economy, said: “The arrival of the first Handwritten Collection hotel in the United States underpins our expansion strategy throughout the Americas; to introduce brands and hotels that respond to the needs and wants of travellers today.

“San Francisco is one of the most visited cities in the country and is undergoing strong economic recovery. We are proud to partner with Frame Ventures to add this iconic address to our network, under the quickly expanding Handwritten Collection – a brand that responds to the desire of travellers seeking one-of-a-kind experiences. We know that Handwritten Collection will resonate both with domestic and international guests in the United States and look forward to debuting the brand’s first address here,” he added. 

Chris Lehman, partner at Frame Ventures, said: “Hotel Stratford brings a modern vibe to its historic location at Union Square, fully capturing the spirit of the city and making it a perfect match for the Handwritten Collection brand. We are equally excited about joining Accor, with its world-renowned reputation and global network. With a new brand and a freshly styled café and bar, we are confident Hotel Stratford will absolutely shine with a new level of hospitality.”

The Handwritten Collection portfolio consists of more than 35 hotels open and in development. It sits in Accor’s premium, midscale and economy division.

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