France: Design-led hotel brand Mama Shelter, part of Ennismore, has opened its tenth hotel in France located in Dijon, Burgundy.
Mama Shelter Dijon is housed in a 1960s brutalist building which previously operated as health insurance offices along rue du Maret. It marks the 18th hotel opening worldwide for the brand.
The 102-room hotel features a restaurant which opens onto two outdoor areas – the veranda terrace and the planted patio – as well as a cinema, two karaoke bars, four meeting rooms and a pétanque court.
Available exclusively on property, Mama Shelter has also created its own mustard in collaboration with Edmond Fallot, a family-run company which sources its ingredients locally
Serge Trigano, co-founder of Mama Shelter, said: “For almost 15 years, Mama Shelter has worked to anticipate its enthusiasts’ desires for discovery, encounters and happiness. Even more so after a pandemic that has turned the world upside down, shaken up our way of life, thinking and working, Mama has been ahead of society’s evolution, understanding the desire to see elsewhere, by setting up in towns, in regions, renowned for their gentle way of life, their traditions, their better ways of living together. It is therefore only natural that the latest addition to the Mama Shelter family should come to life in Dijon, where we look forward to welcoming you.”
Benjamin El Doghaïli, lead architect of the Mama Shelter design studio, said: “This Mama is a spoiled child, playful, adorned with warm colours, terra cotta, powder pink, and green. Each of its rooms and suites is distinguished, for the first time at Mama, by separate toilets, Tom Dixon basins, large showers and, in some cases, baths. Further details that affirm its personality include: a charming bench, a desk with a chessboard-shaped top that can be removed to play… even in bed. But above all, they are flooded with natural light, generous, magical, which ennobles every corner, gives relief and depth, even to the concrete.
Doghaïli added: “My aim was to capture the Burgundian landscape and invite it into the walls of Mama. To be inspired by the undulating vineyards, the geometric patterns of the polychrome glazed roof tiles, known as “toits vernissés” – or “glazed roofs”, which are the hallmark of this region.”
