Rapper Pharrell Williams to launch beach resort

Rapper Pharrell Williams to launch beach resort

Somewhere Else [Credit: Groot Hospitality, design by Rockwell Group]

The Bahamas: Musician Pharrell Williams is creating a beach resort in the Bahamas in partnership with David Grutman of Groot Hospitality.

The project marks the third venture between Williams and Grutman, following dining concept Swan and the Goodtime Hotel which are both based in Miami.

Set to be called Somewhere Else, the resort will open on Atlantis Paradise Island – an ocean-themed destination featuring saltwater lagoons, pools, marine habitats, and water and river rides. 

The Beach hotel, an existing property within the Atlantis complex, will be refurbished with input from The Rockwell Group. When complete, the hotel will offer 400 rooms, bungalows with recording studios, several dining concepts, pools and leisure amenities.

Guests of the hotel will be able to visit Paradise Island’s 30,000 square-foot Mandara spa which offers Asian and European style wellness experiences.  

David Grutman, founder of Groot Hospitality, said: “Somewhere Else is going to be a one-of-a-kind resort. Not only will it offer a major extension of the unforgettable and high energy experiences we deliver with Groot Hospitality, but also, a clear focus on nature and restorative elements. We’ll have something for everyone, yet Pharrell and I are making sure Somewhere Else is unlike anywhere else.”

Audrey Oswell, president and managing director at Atlantis Paradise Island, said: “Teaming up with David Grutman and Pharrell to further evolve the resort is an endeavour we are incredibly proud to be embarking upon this year. We can’t wait to share the Somewhere Else experience with new and returning guests, which will be amplified by the culture and warm Bahamian hospitality that can only be found at Atlantis Paradise Island.”

Somewhere Else is slated to open in January 2024.

Atlantis Paradise Island is home to five properties: The Royal, family-friendly accommodations at The Coral, residential-style studios and suites at The Reef, suites at The Cove, and water-side villas at Harborside Resort.

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