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US: The 137-room PUBLIC West Hollywood hotel is due to open on 15 July 2026 as the second property under the luxury brand.
Housed in the former Standard hotel on Sunset Boulevard, the hotel has been designed by John Pawson.
It features 137 rooms, suites and penthouses – each with a private screening room that includes an eight by 12-foot, floor-to-ceiling projection surface and 5,000 lumens projector.
Amenities include the dining venue Louis, a nightclub, and an open-air rooftop garden spanning three-quarters of an acre with a pool deck and bar.
Ian Schrager, founder of the PUBLIC brand, said: “The very system of a hotel itself and high costs to create products stifle and do not encourage or reward innovation… or taking chances or risks… to do something original. It has created a generation of hoteliers as lemmings, who keep doing the same monotonous things over and over repeating themselves but in a different colour. It’s akin to a group of circus elephants where each grabs the tail of the one in front of it, parading around the circus ring. It not only results in the uniformity of all hotels in their look and operation, but also the very business model… asset free or light, and financial risk avoidance. The public deserves and wants more.
“I’ve always sought to go where no one else has gone. To stand alone. To always be subversive to the status quo. To be rebellious, always break the rules, go off into uncharted territory, and blaze a new trail. It’s what makes me breathe. In fact, it’s the only reason I am still at it today. It’s a thrill for me and tremendously gratifying to continue to astonish people and blow them away.
“I have always sought to create something that is so well conceived and executed, it couldn’t possibly be copied. You can always tell the real thing from the replica. This is where the magic lies – where the total what’s created is more than the sum of the individual parts, and where completely unlikely and disparate elements come together to create something truly surprising, unique and that has never been done before… that’s the secret sauce and the pixie dust.”
Hear more from Schrager and his vision for PUBLIC West Hollywood in the video below.
In early 2026, the Ian Schrager Company entered into a joint venture with Highgate to expand the PUBLIC brand globally.
Highlights:
- PUBLIC West Hollywood, a 137-room boutique hotel on Sunset Boulevard, will open on 15 July 2026 in the former Standard Hotel building.
- Designed by John Pawson, PUBLIC West Hollywood will include suites and penthouses featuring private screening rooms with 11-foot projection surfaces and 5,000-lumen projectors.
- Amenities at PUBLIC West Hollywood will include restaurant Louis, a nightclub, and an open-air rooftop garden with pool deck and bar.
- Following a joint venture with Highgate in early 2026, Ian Schrager Company plans global expansion of the PUBLIC boutique hotel brand.
