
Reading Time: 2 minutesUS: The 137-room PUBLIC West Hollywood hotel is due to open on 15 July 2026 as the second property under the luxury brand.

Reading Time: < 1 minuteUS: Nomada Hotel Group has introduced the Nomada Collection, a third-party management platform designed for independent boutique hotels.

Reading Time: 2 minutesUS: Construction on the 53-room boutique hotel Alyvia is due to begin early next year, set within the $500 million Mill District master plan in Healdsburg, Sonoma County.

Reading Time: < 1 minuteUS: Tech-enabled hotel brand Life House is set to open its first desert retreat in Palm Springs, California this November.

Reading Time: < 1 minuteUS: Hotel management and technology platform Life House has been selected to manage the Hotel Royal in Long Beach and Hotel La Rose in Sonoma County, California.

Reading Time: < 1 minuteUS: Privately owned boutique hotel The Genevieve has opened in Santa Ynez, California, after it was repositioned from the Santa Ynez Inn.

Reading Time: < 1 minuteUS: Hotel conversion brand Magnuson Hotels has added two properties to its independent collection in the past two weeks, located in California and North Carolina.
![[Credit: Drift Santa Barbara on Facebook] Drift Hotels](https://boutiquehotelnews.com/wp-content/uploads/2023/02/311608741_108180752076058_3135730802739344108_n-800x445.jpg)
Reading Time: < 1 minuteUS: Drift Hotels, a boutique brand under TMC Hospitality, has opened in downtown Santa Barbara.

Reading Time: 2 minutesUS: The Breakers Hotel in Long Beach, California, is to be redeveloped by owners Pacific6, and will be branded as Fairmont The Breakers, Long Beach.

Reading Time: < 1 minuteUS: Following a refurbishment and rebranding, the 26-room Cormorant Boutique Hotel has opened in the seaside town of La Jolla.