UK: Marriott has signed an agreement with Cola Holdings to redevelop The Westbury Hotel in Mayfair into a 196-room St. Regis property.
Plans involve a £90 million redevelopment and transformation of the former Westbury Mayfair Hotel, including the addition of an eighth floor. The project will be designed by Peter Newman-Earp of Morrison Design, with interiors by Richmond International.
An extension to the rear of the hotel, along with a renovation to the building’s facade, is also part of the proposal. Amenities include a signature restaurant, speakeasy jazz bar, fitness centre and spa.
George Fleck, vice president and global brand leader of St. Regis Hotels & Resorts, said: “This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the United Kingdom. St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today.
“We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London, and look forward to becoming the city’s most glamorous destination for locals and travellers alike.”
Paul Thomas, vice president of international hotel development at Marriott International, said: “We are delighted to celebrate the signing of The St. Regis London with Cola Holdings and The Westbury Hotel Limited. London is a highly sought-after market for luxury travellers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”
Marriott currently operates 16 hotels under the St. Regis brand across Europe, the Middle East and Africa.