The Chace Hotel to get Laura Ashley rebranding

UK: Laura Ashley Hotels is expanding its portfolio with the addition of The Chace Hotel in Coventry.

The 66-bedroom hotel is undergoing a major refurbishment to bring it in line with Laura Ashley brand standards, with the interiors set to showcase the Laura Ashley Home range.

Chris Bowron, hotel manager of The Chace Hotel, said: “We’re delighted that The Chace Hotel will be joining the Laura Ashley Hotel portfolio. A thorough refurbishment is underway using the Laura Ashley Home collection’s beautiful range of decor, fabrics and soft furnishings. It is an exciting time for the hotel, and we are excited to offer our guests a whole new experience.”

The Chace Hotel is already home to a Laura Ashley The Tea Room, which opened in October 2018 and is the newest addition to the tea room portfolio.

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