Banyan Tree Group to launch five brands

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Banyan Tree to launch five brands

Garrya Huzhou Lucun

Worldwide: Banyan Tree Group is set to double its footprint of 54 properties by 2025 with the introduction of five brands launching in the next 18 months.

Throughout 2022, Banyan Tree will introduce brands Garrya, Homm, Folio, and two brand extensions named Veya and Escape. Each launch is in response to macro and regional trends in travel, accelerated by the pandemic.

Four Garrya and two Homm hotels have been signed in Asia, with more in the pipeline. Looking ahead, there are a total of 19 planned openings next year across seven countries.

Eddy See, president of Banyan Tree Group, said: “This expanded multi-brand ecosystem fortifies our stronghold in the lifestyle spectrum in Asia, while diversifying our offerings to meet the evolving needs of diverse, affluent travellers around the world. As an independent, mission driven company with our core DNA in wellbeing and sustainability, we define what ‘good growth’ looks like. We are committed to being an exemplar and leader in our field, inspiring better living for our guests and associates in all the communities where we operate.”

Through the Banyan Tree Global Foundation, all brands will follow the “Stay for Good” program – a framework that aligned with the United Nations’ Sustainable Development Goals. The program is based on the three components of ESG:

1. Environment – the group aims to conserve ecosystems and promote biodiversity based on research and approaches from biologists via Banyan Tree Labs. Guests can also participate in on-site sustainability and educational citizen science programs such as coral or tree planting. 

2. Society – the group runs a Seedlings program which has nurtured over 100 youths through vocational life skills coaching, education, mentorship and scholarship programs.

3. Governance – Banyan Tree Group mandates a Supplier Code of Conduct require a commitment to maximum transparency in operations, with food as a primary focus moving forward and a goal of 100 per cent completion by 2025.

Ho Ren Yung, Banyan’s brand SVP, said: “We have always believed that tourism can be a powerful force for driving positive change. Covid-19 gave us the impetus, pause and opportunity to reinforce our ethos of “Embracing the Environment, Empowering People” in the context of today’s needs. It is our generation’s mission to build forward better together with our partners and guests, and redefine what essential, purposeful and responsible travel looks like in this next era.” 

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